Diamond color


Diamonds can be colored yellow, grey, brown, or rarer colors such as pink, green, and blue. For most people, the whiter or more colorless the diamond, the better.

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Diamond cut


Cut refers not to a diamond’s shape (e.g. round, oval, pear, etc.) but to a diamond’s proportions, symmetry and polish.

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Because they are formed deep within the earth, each diamond contains small imperfections inside the diamond (inclusions), or on its surface (blemishes). Clarity refers to the visibility of these imperfections.

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A carat is the unit of weight by which diamonds are measured. Typically, large diamonds are found less commonly than smaller diamonds, therefore the price of a diamond rises exponentially to its size.

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We believe there is a fifth “C” that buyers should consider when looking to purchase a gemstone.


A diamond certificate, sometimes called a grading report, is a complete evaluation of your diamond that has been performed by a qualified professional. Each diamond has its own individual characteristics listed on the certificate.