Diamond color

COLOR

Diamonds can be colored yellow, grey, brown, or rarer colors such as pink, green, and blue. For most people, the whiter or more colorless the diamond, the better.

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Diamond cut

CUT

Cut refers not to a diamond’s shape (e.g. round, oval, pear, etc.) but to a diamond’s proportions, symmetry and polish.

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CLARITY

Because they are formed deep within the earth, each diamond contains small imperfections inside the diamond (inclusions), or on its surface (blemishes). Clarity refers to the visibility of these imperfections.

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CARAT WEIGHT

A carat is the unit of weight by which diamonds are measured. Typically, large diamonds are found less commonly than smaller diamonds, therefore the price of a diamond rises exponentially to its size.

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We believe there is a fifth “C” that buyers should consider when looking to purchase a gemstone.

CERTIFICATES

A diamond certificate, sometimes called a grading report, is a complete evaluation of your diamond that has been performed by a qualified professional. Each diamond has its own individual characteristics listed on the certificate.