Color: Clear, colorless diamonds are the most desirable since they allow the most sparkle. Off-white diamonds absorb light, inhibiting brilliance.

Carat Weight: A carat is the unit of weight by which diamonds are measured. Typically, large diamonds are found less commonly than smaller diamonds, therefore the price of a dimond rises exponentially to its size.

We believe there is a fifth "C" that buyers should consider when looking to purchase a gemstone.

Certificates: A diamond certificate, sometimes called a grading report, is a complete evaluation of your diamond that has been performed by a qualified professional. Each diamond has its own individual characteristics listed on the certificate.