How to Select a Diamond

There are no rules for choosing a diamond, but a few considerations are important and should be factors in your decision making. Like most important buying decisions, research and expert advice goes a long way.

The 4 C's plus the all important 5th...

There are a few things to consider when choosing a diamond. Some affect how the diamond appears but size and quality of the gemstone will directly impact the cost. Ultimately the choice is yours but having an experienced, professional jewelry designer like a graduate gemologist is a valuable resource.

COLOR

Diamonds can be colored yellow, grey, brown, or rarer colors such as pink, green, and blue. For most people, the whiter or more colorless the diamond, the better. Learn more...

CLARITY

Because they are formed deep within the earth, each diamond contains small imperfections inside the diamond (inclusions), or on its surface (blemishes). Clarity refers to the visibility of these imperfections. Learn more...

CUT

Cut refers not to a diamond's shape (e.g. round, oval, pear, etc.) but to a diamond's proportions, symmetry and polish. Learn more...

CARAT WEIGHT

A carat is the unit of weight by which diamonds are measured. Typically, large diamonds are found less commonly than smaller diamonds, therefore the price of a diamond rises exponentially to its size. Learn more...

CERTIFICATES, The Fifth C

We believe there is a fifth “C” that buyers should consider when they are purchasing a gemstone. A diamond certificate, sometimes called a diamond grading report, is a complete evaluation of your diamond that has been performed by a qualified professional. Each diamond has its own individual characteristics listed on the certificate. Learn more...

Find a Diamond

Our diamond experts can guide you to find the diamond or gemstone that will be the best fit based on style, cut, color, and value. You can begin by scheduling a consultation to speak with one of our expert gemologists directly.

Visit Our Showroom

Come to our studio in Evanston, Illinois to explore our showroom, meet the team, and learn about our custom jewelry design process.